Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global
Journal Title : Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global Initials : Ekonosfera Frequency : Januari, April, Juli & Oktober Print ISSN : - Online ISSN : 3089-4026 Editor in Chief : Ali Ahmad Alfarisy, S.M., M.M Managing Editor : Kustia Wulandari DOI: 10.63142/ekonosfera Publisher : Lembaga Penelitian Cendekia Gagayunan Indonesia Ekonosfera: Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global adalah jurnal ilmiah yang berfokus pada publikasi penelitian di bidang ekonomi, akuntansi, manajemen, bisnis, dan teknik. Jurnal ini bertujuan untuk menyebarkan temuan-temuan ilmiah yang memberikan kontribusi signifikan terhadap pengembangan ilmu pengetahuan dan penerapan praktis di berbagai sektor terkait. Jurnal Ekonomi, Akuntansi, Manajemen, Bisnis dan Teknik Global menerima artikel-artikel yang didasarkan pada riset empiris, teori, maupun kajian literatur mengenai isu-isu kontemporer dalam bidang ekonomi, bisnis, dan teknik. Topik yang dipublikasikan meliputi kebijakan ekonomi, analisis manajerial, akuntansi dan keuangan, inovasi bisnis, teknologi dan rekayasa, serta pengelolaan sumber daya manusia. Dengan pendekatan metodologi yang kuat dan interdisipliner, jurnal ini berkomitmen untuk menjadi sumber referensi yang kredibel bagi akademisi, praktisi, serta pembuat kebijakan. Jurnal ini diterbitkan empat kali setahun (Januari, April, Juli, & Oktober). Indexing by: Read More
Inovasi Model Bisnis Ekonomi Kreatif dalam Meningkatkan Pendapatan Pelaku UMKM
This research analyzes the implementation of creative economy business model innovations on increasing income of MSMEs actors in Indonesia. The research method uses a quantitative approach with surveys of 150 MSME actors in the creative economy sector in Jakarta, Bandung, and Yogyakarta areas. The results show that business model innovations based on digital technology, creative product diversification, and marketing network development can increase MSME income by an average of 45.3% within six months period. The main factors affecting innovation success include digital technology adaptation (78%), product creativity (65%), and online marketing strategies (72%). The most effective business model is the integration of digital platforms with local products that have creative added value. This research provides recommendations for developing creative economy ecosystems that can be replicated by other MSMEs to improve business competitiveness and income.
Copyright (c) 2026 Meida Rachmawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Implementasi Internet of Things dalam Rantai Pasok UMKM Berbasis Digital
The digital era has fundamentally changed the business landscape, including in the supply chain management of Micro, Small, and Medium Enterprises (MSMEs). This study analyzes the implementation of Internet of Things (IoT) technology in the digital-based supply chain of MSMEs in Indonesia. The research method used a qualitative approach with a case study of 50 MSMEs that have implemented IoT systems. Data were collected through structured interviews, field observations, and documentation analysis. The results show that IoT implementation can increase operational efficiency by up to 35%, reduce logistics costs by 28%, and improve inventory accuracy by up to 92%. However, the main obstacles include limited human resources, technological infrastructure, and investment capital. This study contributes to the development of MSME supply chain digitalization strategies in Indonesia.
Copyright (c) 2026 Adhi Susano (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Produk, Citra Merek, dan Persepsi Harga Terhadap Kepuasan Konsumen Pampers Sweety Surabaya
This study seeks to examine the impact of product quality, brand image, and price perception on consumer satisfaction for Sweety nappy goods in Surabaya. The competitive dynamics of the infant nappy industry, along with variations in Sweety sales, need an assessment of the elements influencing consumer satisfaction levels. The employed study strategy is a quantitative approach, utilising questionnaires distributed to Sweety consumers in the Surabaya region. Product quality factors are measured through indications of durability, reliability, conformance to standards, and simplicity of use. Brand image is assessed by identity, personality, associations, brand attitudes and behaviours, and perceived advantages. Price perception is assessed based on affordability, price competitiveness, alignment of price with product quality, and alignment of price with advantages. This study aims to deliver an empirical analysis of the primary variables affecting consumer satisfaction with Sweety, serving as a foundation for companies to enhance marketing strategies, elevate product quality, and fortify brand image in the increasingly competitive baby diaper sector. The results indicate that product quality has a positive and significant effect on consumer satisfaction, suggesting that consumers feel satisfied when baby diapers have good absorbency, soft materials, and are comfortable to use. Brand image also has a positive and significant effect, meaning that consumers’ perceptions of Sweety’s reputation and trust contribute to increased satisfaction. In contrast, price perception has a positive but insignificant effect, indicating that consumers place greater emphasis on product quality and brand trust than on price considerations. Simultaneously, product quality, brand image, and price perception significantly influence consumer satisfaction. These findings confirm that product quality and brand image are dominant factors that should be prioritized by companies to enhance consumer satisfaction and loyalty amid the growing competition in the baby diaper industry.
Copyright (c) 2026 Shafa’Aqilah Kautsar, Mataji Mataji (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan Pada Industri Ritel Fashion Hijab
This study aims to examine the effect of work motivation on employee performance in retail fashion hijab companies. The rapid growth of the hijab fashion retail industry requires organizations to not only focus on product innovation and marketing strategies but also on effective human resource management, particularly in motivating employees who interact directly with customers. This research employs a quantitative approach with a descriptive and correlational design. Data were collected from 50 full-time employees working in retail fashion hijab companies in Bandung City using a structured questionnaire. The data were analyzed using Pearson correlation and simple linear regression techniques. The results indicate a strong and positive relationship between work motivation and employee performance, with a correlation coefficient of 0.78. Furthermore, work motivation explains 61% of the variation in employee performance, demonstrating its dominant role in shaping productive work behavior. These findings suggest that employees with higher levels of motivation tend to exhibit better discipline, stronger commitment, and improved performance in achieving organizational goals. The study highlights the importance of implementing sustainable motivation strategies to enhance employee performance and strengthen organizational competitiveness in the retail fashion hijab industry.
Copyright (c) 2026 Akbar Farsal Zaenudin, Ramadhani Fauzi, Tegar Pernando Saragih, Icep Yoga Hermawan (Author) https://creativecommons.org/licenses/by-sa/4.0
Optimasi Peran Pengiriman Tol Laut dalam Meningkatkan Daya Saing Perdagangan Indonesia
Studi ini bertujuan untuk mengkaji peran Tol Laut dalam meningkatkan daya saing perdagangan Indonesia yang memungkinkan pemahaman yang lebih menyeluruh terhadap peran Tol Laut dalam meningkatkan efisiensi pasar. Penelitian ini diterapkan menggunakan pendekatan kualitatif dengan metode telaah literatur sistematis (Systematic Literature Review). Prosedur penelitian dimulai dengan mengidentifikasi dan mengumpulkan berbagai sumber data sekunder yang relevan, mencakup jurnal ilmiah bereputasi, laporan resmi pemerintah, serta dokumen kebijakan terkait logistik maritim dan Tol Laut. Hasilnya menunjukan bahwa program Tol Laut memiliki peran fundamental dalam mentransformasi struktur logistik maritim Indonesia sebagai optimasi daya saing perdagangan Indonesia melalui peningkatan konektivitas dan stabilitas harga di wilayah 3T. Optimasi peran tol laut tidak hanya bergantung pada penambahan armada dan rute, tetapi secara krusial ditentukan oleh integrasi sistem digital melalui National Logistics Ecosystem (NLE) yang menargetkan reduksi biaya logistik nasional hingga 17-19% dari PDB. Implementasi pelayaran reguler dan pemetaan potensi muatan secara berkala terbukti efektif dalam memitigasi disparitas harga konstruksi dan barang kebutuhan pokok, sebagaimana tecermin dalam penurunan indeks kemahalan di beberapa wilayah periferal
Copyright (c) 2026 Siti Risnawati, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Promosi Digital, Word of Mouth, dan Product Quality Terhadap Kepuasan Konsumen Produk Daily Care
The purpose of this research is to examine how PT Tempo Scan Group's daily care product marketing in North Surabaya is influenced by digital promotion, word of mouth, and product quality in relation to customer satisfaction. The researchers in this study used a quantitative technique based on survey data. Questionnaires were sent out to customers who had utilised PT Tempo Scan Group's daily care items in order to gather data. One hundred participants were selected using a purposive sampling method. Multiple linear regression with conventional assumption tests (e.g., normalcy, multicollinearity, and heteroscedasticity) and hypothesis testing (e.g., t-test and F-test) were used to analyse the data. There is a favourable and statistically significant relationship between customer happiness and digital marketing, word of mouth, and product quality. Among these factors, product quality was determined to have the greatest impact on customer satisfaction. These results point to the importance of positive consumer communication, consistent product quality, and successful digital promotional techniques in increasing consumer satisfaction in the daily care product business.
Copyright (c) 2026 Sonia Maylany Fatul Islamia, Mataji Mataji (Author) https://creativecommons.org/licenses/by-sa/4.0
Budaya Organisasi Berbasis Inovasi dan Kinerja Karyawan dalam Industri Farmasi
This study presents a systematic literature review that examines the relationship between innovation-based organizational culture and employee performance in the pharmaceutical industry. The highly regulated and knowledge-based pharmaceutical industry demands innovation not only in the aspects of research and development but also in human resource management practices. Through thematic analysis of empirical and conceptual studies for the 2018-2023 period, this study identifies seven main dimensions of innovation culture that are strongly correlated with improved employee performance, namely risk tolerance, collaborative innovation, continuous learning orientation, leadership support, employee autonomy, communication openness, and special time allocation for innovation. These dimensions have been shown to drive innovative work behaviors, adaptability, and productivity of pharmaceutical employees. This research makes an important contribution to the strategic management of human resources in making the culture of innovation a mechanism to improve the performance and competitiveness of regulated organizations.
Copyright (c) 2026 Deden Abdul Wahid, Cucu Hidayat, Taurist Fathan Nasrullah, Nada Regista Yulisantina, Muhsin Muhsin (Author) https://creativecommons.org/licenses/by-sa/4.0
Peran Artificial Intelligence dan Otomatisasi Sebagai Solusi Inovatif Untuk Meminimalkan Kesalahan Akuntansi
This study aims to systematically examine the role of Artificial Intelligence (AI) and automation in minimizing accounting errors while emphasizing its theoretical contribution to the growing body of AI-based accounting literature. Using a Systematic Literature Review (SLR) approach, twenty academic articles published between 2022 and 2025 were analyzed and categorized into three core themes: AI in error detection and correction, automation for reducing human error, and AI-based internal control and auditing. The findings reveal that AI technologies such as machine learning and anomaly detection are effective in identifying and correcting common accounting errors, including data entry mistakes, account misclassification, and fictitious transactions. Moreover, automation enhances operational efficiency, reduces manual workloads, supports real-time monitoring, and enables continuous auditing processes. Theoretically, this study strengthens the conceptualization of AI as a mechanism for accounting error mitigation rather than solely as an efficiency tool. The study concludes with a recommendation for future empirical research across industries to explore ethical integration and sustainable implementation of AI within accounting systems.
Copyright (c) 2026 Ani Liani, Khusnul Definta, Gunawan Aji (Author) https://creativecommons.org/licenses/by-sa/4.0
Klausul Arbitrase Syariah Sebagai Dasar Penolakan Sengketa di Pengadilan Agama Pamekasan
This study aims to analyze the basis for the rejection of the dispute by the Pamekasan Religious Court due to the existence of a sharia arbitration clause in Decision Number 1321/Pdt.G/2017/P.A. Pmk. The problems studied in this study include the position of the sharia arbitration clause in sharia economic disputes, the absolute authority of the Religious Court and its limits, and the judge's legal considerations in rejecting the lawsuit. This study uses qualitative research methods with a normative juridical approach and a case approach. Data was obtained through literature studies by examining laws and regulations, court decisions, and relevant legal literature. The results of the study show that the sharia arbitration clause has binding force as a valid arbitration agreement, thus causing legal consequences in the form of transferring the dispute resolution forum from the Religious Court to the sharia arbitration institution. The absolute authority of the Religious Court in sharia economic disputes is not absolute if the parties have agreed on the sharia arbitration clause in the contract. The judge's legal considerations in the judgment under review show the application of the provisions of Law Number 30 of 1999 concerning Arbitration and Alternative Dispute Resolution as well as the principle of pacta sunt servanda as the basis for rejecting the dispute. This study concludes that the rejection of the dispute provides legal certainty, but also requires an adequate understanding from the parties regarding the legal consequences of the sharia arbitration clause to ensure legal protection and substantive justice.
Copyright (c) 2026 Ach Saifullah (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Biaya Kontribusi dalam Pengelolaan Ekowisata Bahari Berkelanjutan di Kota Kendari
Sustainable marine ecotourism management requires effective financing planning to maintain the sustainability of coastal ecosystems while improving the quality of tourism services. This study aims to analyze the role of contribution costs incurred by various stakeholders, including local governments, tourist destination managers, and local communities, in supporting sustainable marine ecotourism management in Kendari City. This research uses a qualitative approach with a literature study method, by examining various relevant scientific sources related to the concept of ecotourism, sustainable development, and contribution cost mechanisms in coastal natural resource management. Data was collected through a search of scientific journals, policy reports, and other supporting documents, then analyzed in a descriptive-analytical manner to identify cost allocation patterns and their impact on ecotourism sustainability. The results of the study show that contribution costs allocated in a structured and transparent manner play an important role in strengthening environmental conservation efforts, increasing the attractiveness of tourist destinations, and encouraging the active participation of local communities in preserving marine ecosystems. In addition, multi-stakeholder involvement in ecotourism management financing has been proven to improve management effectiveness and long-term sustainability. This study confirms that proper planning and management of contribution costs is an important foundation in the formulation of sustainable marine ecotourism policies in Kendari City. Therefore, this study recommends the need for the preparation of an integrated, accountable, and participatory contribution fee scheme as the basis for strengthening sustainable marine ecotourism management policies.
Copyright (c) 2026 Riska Raisu, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Transformasi Industri Pelayaran Global Pasca COVID-19: Tinjauan Empat Pasar Utama
This study examines the impact of the post-COVID-19 global trade recovery on the four principal markets of the shipping industry: the freight market, second-hand ship market, newbuilding market, and ship demolition market. Employing a literature review approach, the study synthesizes recent academic and industry evidence to identify structural changes that emerged during and after the pandemic. The findings indicate that COVID-19 generated significant disruptions across global supply chains, leading to operational inefficiencies, port congestion, fluctuating demand patterns, and unprecedented increases in charter rates. As international trade gradually recovered, the shipping industry experienced notable market adjustments. The newbuilding market expanded in response to renewed trade demand and fleet modernization requirements, while the second-hand ship market exhibited substantial price volatility driven by shifting market expectations and capacity constraints. Simultaneously, the demolition market was influenced by cyclical freight conditions and increasingly stringent environmental regulations aimed at reducing emissions and promoting sustainable shipping practices. The study further reveals that national and international regulatory frameworks have played a critical role in accelerating efficiency improvements, enhancing maritime safety, and supporting industry-wide decarbonization efforts. Overall, the post-pandemic recovery has not merely restored shipping activities but has also transformed the industry's operational and strategic landscape. The shipping sector is increasingly characterized by digitalization, resilience-oriented management, environmental sustainability, and adaptive market mechanisms. These findings contribute to a broader understanding of how global crises reshape maritime markets and provide insights for policymakers, industry stakeholders, and researchers seeking to navigate the evolving dynamics of the global shipping industry.
Copyright (c) 2026 Qunfayakun Adam, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Penyelesaian Sengketa Ekonomi Syariah Melalui Arbitrase: Konsep, Kewenangan, dan Implementasi
The resolution of disputes in sharia-based economic activities has become an urgent need in line with the rapid development of Islamic finance and business practices in Indonesia. Arbitration is regarded as an alternative dispute resolution mechanism that is more effective than conventional litigation because it offers a process that is fast, flexible, confidential, and capable of ensuring compliance with sharia principles. This article discusses the concept of arbitration from the perspective of Islamic economic law, including its definition, fundamental principles, and its differences from conventional judicial mechanisms. In addition, this article analyzes the duties and authorities of sharia arbitration institutions, particularly in issuing final and binding decisions. To demonstrate its effectiveness, this study presents a case study of sharia economic dispute resolution through arbitration and identifies the factors contributing to its success. The findings show that arbitration plays a strategic role as a dispute resolution forum that not only provides legal certainty but also preserves the integrity of sharia muamalah principles. This article recommends strengthening sharia arbitration institutions, enhancing the competence of arbitrators, and optimizing outreach regarding arbitration mechanisms to sharia business actors so that dispute resolution in the Islamic economic sector can be more effective and just.
Copyright (c) 2025 Imam Khoirul Fahmi (Author) https://creativecommons.org/licenses/by-sa/4.0
Peranan Industri Pembongkaran Kapal Ship Scrapping dalam Ekonomi Sirkular Maritim
This study aims to analyze the strategic role of the ship scrapping industry in supporting a sustainable maritime circular economy ecosystem. The research employs a qualitative method with a literature review approach, utilizing content analysis of academic journals, industry reports, and international regulations. Data were gathered from various authoritative sources to identify best practices and global standards in ship lifecycle management. The results indicate that the ship scrapping industry serves as a vital hub for secondary material recovery, reducing reliance on virgin raw materials and facilitating global fleet renewal. However, the study finds a significant disparity in the implementation of safety and environmental standards as mandated by the Hong Kong Convention; countries such as Turkey and China lead in compliance, while major recycling hubs in South Asia remain in a transitional phase. As a prominent maritime nation, Indonesia possesses significant potential to integrate this industry into its national circular economy agenda through the development of eco-friendly shipyard infrastructure. This study recommends the synchronization of national regulations with international standards to optimize the potential of the maritime circular economy while mitigating environmental risks associated with ship recycling activities in Indonesia.
Copyright (c) 2026 Windya Sara Yulius, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Struktur Pasar Pelayaran Akibat Konsolidasi dan Aliansi Global
This study analyzes how global consolidation and strategic alliances are reshaping the structure of Indonesia’s maritime shipping market. International environmental regulations particularly IMO 2023 and the Net-Zero 2050 target have intensified capital requirements for fleet modernization, driving mergers, acquisitions, and alliances as strategies to achieve economies of scale and improve competitiveness. Using a descriptive qualitative method and literature-based analysis, the research reviews scholarly journals, industry reports, and international maritime data. The findings show that while global consolidation enhances operational efficiency, route integration, and cost reduction, it also increases market concentration and entry barriers for smaller carriers. In Indonesia, despite its geostrategic position with 40% of global trade passing through its waters, foreign operators still dominate over 96% of international cargo transport. Government initiatives such as the Sea Toll Program and port modernization have improved connectivity, though structural challenges such as low shipyard productivity and high logistics costs continue to limit national competitiveness.The study concludes that consolidation is essential for strengthening Indonesia’s shipping capacity and competitiveness, but requires comprehensive policy support to enhance logistics efficiency and integrate national carriers into global networks.
Copyright (c) 2026 Meryana Aisyah, Eliyanti A Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Determinan Tarif Angkutan Barang di Pelabuhan Bungkutoko Kendari
This study aims to analyze the factors that affect the determination of freight transportation rates at Bungkutoko Kendari Port. The research method used is a literature study by examining scientific articles, shipping regulations, and sea transportation policies that apply in Indonesia. The analysis was carried out in a descriptive-qualitative manner to identify and examine the main variables that affect the formation of tariffs. The results of the study show that the determination of freight transportation tariffs is influenced by ship operational costs, shipping distance and travel time, port infrastructure conditions, volume and types of goods, government policies, and fuel price fluctuations, where operational costs and government policies are the dominant factors. In addition, the imbalance between the demand and supply of sea transportation services also contributes to the variation in tariffs at Bungkutoko Kendari Port. These findings recommend the need to improve operational efficiency, improve port infrastructure, and adjust adaptive and transparent tariff policies to create a more efficient, competitive, and sustainable freight tariff system.
Copyright (c) 2026 Puteri Nabila Pagala, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Perkembangan Regulasi Digitalisasi Maritim dan Dampaknya Pada Praktik Pelayaran Modern
The global shipping sector is undergoing a fundamental digital transformation, adopting technologies like Maritime Autonomous Surface Ships (MASS), big data, and electronic navigation, which promise substantial gains in operational efficiency and safety. Nevertheless, the rapid pace of technological innovation has outpaced the adaptivity of conventional maritime legal frameworks, historically focused on physical safety (SOLAS, STCW) and traditional price competition (e.g., shipping conferences). This research aims to analyze the regulatory developments explicitly addressing maritime digitalization and assess their impact on modern shipping practices. Employing a normative legal research method with content analysis of international instruments (IMO, UNCLOS) and regional policies (EU), the study identifies four critical findings. First, maritime safety has mandatorily expanded to include cyber risk management through IMO Resolution MSC.428(98). Second, competition challenges have shifted from price cartels to the threat of data monopolies controlled by digital platforms. Third, MASS regulation faces serious legal ambiguity concerning liability and jurisdiction under old conventions (COLREGs, STCW). Fourth, there is a major urgency to establish a global data governance framework to overcome legal fragmentation. The implications of these findings highlight the necessity for rapid global standard harmonization and the adoption of proactive, technology-neutral regulation to ensure the shipping sector remains secure, efficient, and competitive in the digital era.
Copyright (c) 2025 Wismawati Wismawati, Eliyanti Agus Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Efisiensi Sistem Pengangkutan Kargo Umum di Indonesia dalam Mendukung Konektivitas Maritim Nasional
This study aims to examine the existing literature related to the efficiency of general cargo transportation systems as a critical element in strengthening national maritime connectivity. Through this approach, a more comprehensive understanding is expected regarding the contributions, constraints, and factors influencing the effectiveness of general cargo transportation in supporting the smooth distribution of maritime logistics across regions in Indonesia. This research adopts a qualitative descriptive approach through a literature review. The focus of the analysis is directed toward achieving a comprehensive understanding of the efficiency of general cargo transportation in supporting national maritime connectivity. The reviewed literature is categorized based on several key aspects affecting efficiency, including infrastructure, operational processes, policy, and technology. The findings indicate that the high volume of domestic sea freight, reaching hundreds of millions of tons, demonstrates that maritime transport remains the most dominant mode for large-scale general cargo logistics in Indonesia. The growth in sea freight further reflects an increasing dependence on maritime transportation as the primary mode of inter-island goods distribution. Enhancing national maritime effectiveness can be achieved through several key indicators, including the efficiency of customs services, competitive pricing structures, the provision of high-quality logistics services, increased port infrastructure capacity, service diversification, and accelerated service completion times.
Copyright (c) 2025 Waode Rini, Eliyanti A. Mokodompit (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Kesejahteraan Petani Tembakau Pamekasan dalam Perspektif Ekonomi Pembangunan
The paradox of the development of the tobacco sector in Pamekasan Regency can be seen from the increase in planting area and productivity from 22.3 thousand hectares in 2023 to 31.1 thousand hectares in 2024 which is not directly proportional to the welfare of farmers. This study aims to analyze the structural and cultural roots that cause asynchrony between production growth and welfare improvement. Using qualitative methods with case study designs, data were collected through in-depth interviews, field observations in four tobacco center villages, and document analysis. The data was analyzed thematically by combining the Agrarian Political Economy framework, Welfare Theory, and Sustainable Livelihood Framework (SLF). The results of the study show that inequality in the political economy structure including the dominance of middlemen, weak bargaining positions of farmers, ineffective allocation of DBHCHT, and distortion of access to production inputs are the main causes of welfare stagnation. In addition, local cultural factors create a cultural lock-in that reinforces farmers' systemic dependence on traditional marketing networks. These findings indicate the need for policy reforms that are transformative, targeted, and sensitive to socio-cultural dynamics in order to improve the welfare of tobacco farmers in a sustainable manner.
Copyright (c) 2025 Ach Saifullah, Asyari Asyari, Mahalli Andriyanto, Farahdilla kutsiyah (Author) https://creativecommons.org/licenses/by-sa/4.0
Menelisik Peran IQ, EQ, Dan SQ dalam Kesuksesan Bisnis Generasi Z
This study aims to examine in more depth how IQ, EQ, and SQ intelligence are practiced by Generation Z in supporting the success of their businesses. As is known, Gen Z is close to technology, and has a high entrepreneurial spirit and creativity. This study is expected to provide a holistic understanding and practical recommendations for the development of sustainable young entrepreneurship. This study uses an interpretive paradigm of the ethnomethodology method by examining three informants with different businesses, but focused on Gen Z who started their own business. The results show that the three informants have integrated IQ, EQ, and SQ to develop their businesses through the indexicality of utilizing technology for marketing, one informant did trial and error. In terms of emotional intelligence (EQ), there is an indexicality of support for other Gen Z, maintaining the mental health of the team, and paying attention to concern for their environment. In terms of spiritual intelligence (SQ), there is an indexicality of belief in the provision of sustenance from God, ensuring the halalness of the products sold, charging prices that are not too high for charity to customers.
Copyright (c) 2025 Arista Fauzi Kartika Sari , Lilik Purwanti (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Kepemimpinan Gen Z dan Lingkungan Kerja Terhadap Kinerja Pegawai di PT XYZ
The ever-evolving work environment demands companies to adapt to new generations entering the labor market, including Generation Z (Gen Z) born between 1997–2012 and now beginning to dominate the workplace with collaborative, flexible, and technology-savvy characteristics. This study aims to analyze the influence of Gen Z leadership style and work environment on employee performance at PT XYZ, which is transitioning to digital. The research method uses a quantitative approach with 60 respondents through a Likert scale questionnaire, analyzed using multiple linear regression. The results show that Gen Z leadership style and work environment simultaneously have a significant effect on employee performance (F = 111.79; p < 0.01), with the partial influence of Gen Z leadership style being more dominant (t = 6.30; p < 0.01) than the work environment (t = 2.63; p < 0.05). The coefficient of determination (R² = 0.8922) indicates that 89.22% of the performance variation can be explained by these two variables, while the remainder is influenced by other factors outside the model. These findings confirm that Gen Z's collaborative, flexible, and technology-based leadership style and comfortable work environment significantly contribute to improved performance, with practical implications for PT XYZ to strengthen leadership strategies and create adaptive work policies in the era of digital transformation.
Copyright (c) 2025 Muh Adzam (Author) https://creativecommons.org/licenses/by-sa/4.0
Frugal Living Sebagai Solusi dalam Mengatasi Pinjaman Online Akibat Gaya Hidup Konsumtif
The development of digital technology has given rise to the phenomenon of online loans that offer quick access with simple terms. However, this convenience is often abused to meet a consumptive lifestyle, triggering default problems. This study aims to analyze the role of frugal living (frugal lifestyle) in preventing dependence on online loans by reviewing its relevance in the perspective of Islamic economics. The research uses a qualitative descriptive approach through a literature review related to online lending practices, frugal living, and consumption ethics in Islam. The results show that frugal living, which emphasizes prioritizing needs, prudent financial management, and avoiding excessive spending, is able to suppress consumptive behavior and reduce dependence on online loans. This concept is in line with Islamic principles that prohibit excessive use of property. This study concludes that strengthening frugal living not only serves as a financial sustainability strategy, but is also relevant to Islamic ethics. The academic contribution of this research lies in the integration of the concept of frugal living with the perspective of Islamic economics, while practically recommending a financial literacy policy to increase individual resilience to online loans.
Copyright (c) 2025 Siti Mutmainah, Muhammad Ryan Romadhon (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Digital Marketing Terhadap Keputusan Pembelian Pada Dealer Syariah Mobilindo Bogor
The rise of the digital era has made digital marketing strategies a vital component in influencing consumer behavior, including within the Sharia-compliant automotive sector. Dealer Syariah Mobilindo Bogor is one such business that has embraced digital approaches in its marketing activities. However, the effectiveness of these strategies on purchase decisions still requires academic investigation. This study aims to measure the impact of digital marketing on used car purchase decisions at Dealer Syariah Mobilindo Bogor. A quantitative approach was applied by distributing questionnaires to 156 respondents, and data were analyzed using SPSS version 27. The simple linear regression analysis resulted in the equation Y = 8.344 + 0.340X, with a regression coefficient of 0.340, indicating a positive effect. The t-value of 17.580 exceeds the t-table value of 1.975, and the significance level of 0.000 < 0.05 confirms statistical significance. The coefficient of determination (R² = 0.667) implies that 66.7% of the variation in purchase decisions is explained by digital marketing, while the correlation coefficient (Beta = 0.817) shows a strong positive relationship. The normality test also confirms that the data are normally distributed. The study concludes that a well-executed digital marketing strategy aligned with Sharia principles significantly influences consumer purchase decisions.
Copyright (c) 2025 Rizky Muhammad Fauzan, Molly Mustikasari, Yudi Haryadi (Author) https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Representasi Gender dalam Iklan Televisi Terhadap Persepsi Khalayak
The phenomenon of pseudo-feminism in Indonesian advertising reflects how narratives of women’s empowerment are often reduced to mere marketing strategies, without bringing about substantial change in the representation of women. Using a qualitative research method with a visual semiotic analysis approach and in-depth interviews with young women as the primary audience, this study reveals the contradiction between progressive verbal messages and visuals that continue to objectify the female body. Findings show that 73% of the analyzed advertisements exhibit a dissonance between feminist narratives and conventional visual imagery, leading to cognitive confusion and psychological pressure on the audience. Moreover, digital participation through social media as a form of resistance to biased representation faces challenges such as unequal access, algorithmic dominance, and the attention economy. The main conclusion of this research highlights the urgency of ethical transformation in advertising practices and the strengthening of digital public spaces that are more democratic and inclusive.
Copyright (c) 2025 Marisatul Fitriyah, M. Sofiyan Hadi, Nikmatul Izza (Author) https://creativecommons.org/licenses/by-sa/4.0
Legal Protection for Consumers in the Process of Online Buying and Selling Transactions in the Marketplace
The rapid advancement of technology in the world of information and transaction processes that occur in society which was initially done manually and has to visit existing traditional and modern stores, can now be done electronically or through social media. In article 1 paragraph 2 of the consumer protection law, the elements associated with consumers are related to people or who have the status as users of goods or services individually or legal entities. The purpose of holding this research is to find out the implementation of legal protection for consumers in the process of online buying and selling transactions through e-commerce. In the process of preparing the results of this scientific paper, the author uses a descriptive qualitative research method and in this research a method in the form of normative legal research is also used. This research was carried out through a literature study process with the use of supporting books, and journals to support the results of this research. The results of the study show that consumer protection needs to be carried out preventively and repressively in all aspects of the protection provided, so in this case the government has established a special institution, namely the Ombudsman and also the consumer protection agency to carry out the process of protection and supervision of consumers in Indonesia.
Copyright (c) 2025 Dian Tirtha Rezkiyanti, Wahyudi Wahyudi (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Persepsi Wajib Pajak Terhadap Informasi Pajak di Media Sosial Menggunakan Brand24
Taxpayers’ perceptions of tax information on social media are highly diverse. This study analyzes these views using a descriptive quantitative approach and Brand24 as a monitoring tool. The research focuses on digital content containing public discussions, with perceptions reflected through social media users’ responses to tax information. The analysis revealed about 45,000 mentions of tax topics, with news media being the main channel, accounting for 28,806 mentions. Accounts like kring_pajak and kumparan_poster were the most active in discussing tax issues, while non-social media accounts such as ranniesaskia had the highest contribution at 3.963%, indicating significant influence. Most content dissemination occurred on TikTok and X platforms, with 2,455 negative mentions increasing by 304% and 2,011 positive mentions rising by 679% from the previous period. Although positive sentiment grew faster percentage-wise, negative sentiment dominance shows ongoing public concerns about taxation. These findings highlight the strategic role of social media in shaping public understanding of tax matters. Consequently, the Directorate General of Taxes (DGT) is advised to develop an integrated social media management strategy to respond to taxpayers promptly and professionally.
Copyright (c) 2025 Fatimah, Emilla Dwi Nurrahma, Nova Shella Rida Az-Zahra, Muhammad Rikzam Kamal, Nur Anis Nabila Binti Suhaimi (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Etika Bisnis Dalam Industri Keuangan Syariah di Indonesia
This study aims to analyze the implementation of business ethics in the Islamic financial industry in Indonesia, which is currently experiencing rapid development and has become an important component in the national financial system. This study uses a qualitative approach with a desk study method that reviews literature from official documents, scientific journals, and other relevant sources. The analysis was conducted descriptively-analytically by identifying, classifying, and synthesizing the literature to find patterns of ethical implementation and violations, as well as thematic comparisons between Islamic financial institutions. The results show that the application of business ethics not only reflects compliance with the prohibition of riba, gharar, and maysir, but also on the transparency of contracts, responsible management of customer funds, and commitment to corporate social responsibility (CSR) programs that support community empowerment and MSMEs. However, there are still challenges in the aspects of product transparency, ethical marketing practices, and risk management according to the principles of Islamic business ethics. This study emphasizes the need to implement stricter supervision and regulation so that business ethics practices can be implemented consistently. Thus, the Islamic finance industry can optimally contribute to inclusive and sustainable economic growth in Indonesia.
Copyright (c) 2025 Najwa Azmi, Nur Shihatus Sakinah, Wafi Najmi Naufal Athallah, Dwi Novaria Misidawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Analisis Peran Etika Bisnis Islam Dalam Membangun Strategi Loyalitas di UMKM Berbasis Syariah Kabupaten Pekalongan Pada Era Revolusi Industri 5.0
Business ethics are studied not only to find out what business ethics are, but business ethics aims to help business actors make ethical business decisions. The purpose of this study is to determine the role of business ethics in building loyalty strategies in sharia-based MSMEs in Pekalongan Regency in the era of the 5.0 industrial revolution. The method used is descriptive qualitative, data sources come from interviews, observations and literature studies. The results of the study indicate that the application of Islamic business ethics principles can increase consumer loyalty through transparency, honesty, and ethical commitment in running a business. Factors that influence the application of Islamic business ethics in building loyalty strategies for sharia-based MSMEs in Pekalongan Regency are factors of belief, local culture and social norms, market pressure, and limited resources. Despite facing many challenges, trust and loyalty from consumers and better relationships with stakeholders are positive results felt by sharia-based MSMEs in Pekalongan Regency that apply Islamic business ethics. This shows that although the application of Islamic business ethics requires great effort and commitment, the long-term benefits in terms of sustainability and blessings are greater than unethical business practices.
Copyright (c) 2025 Dinda Safira, Nur Zalfa Rifqo Nabila, Ahmad Zaeni Ismail, Karomatul Izzah, Dwi Novaria Misidawati (Author) https://creativecommons.org/licenses/by-sa/4.0
Peran Investasi Berkelanjutan Kebijakan Pemerintah Dan Keterlibatan Masyarakat Dalam Pencapaian SDGS
Achieving the Sustainable Development Goals (SDGs) requires a holistic approach that integrates sustainable investment, government policy, and community engagement. Indonesia, as a country with significant resource potential and complex development challenges, faces pressure to accelerate SDG achievement in an inclusive and equitable manner. This study aims to thoroughly examine the contributions of these three elements in supporting the sustainable development agenda. Sustainable investment serves as a vital instrument by directing financing toward sectors that support the transition to a green economy, integrating environmental, social, and governance (ESG) principles. The government plays a central role through policies, regulations, and incentives-such as Presidential Regulation No. 112 of 2022 and OJK policies-designed to strengthen the green finance ecosystem. However, investment and policy alone will not be effective without active community involvement. Community participation in planning and monitoring development promotes accountability and strengthens a sense of ownership over development programs. This research uses a descriptive qualitative approach, utilizing secondary data collected through literature studies and field observations. Findings indicate that synergy among stakeholders is key to successful SDG implementation, especially at the local and village levels. Barriers such as limited outreach, low community participation, and resource constraints remain major challenges. Therefore, strengthening community capacity and cross-sector collaboration are essential to achieving sustainable development. The results of this study are expected to provide strategic input for policymakers and development practitioners in effectively integrating sustainability approaches.
Copyright (c) 2025 Uci Oktavia, Rista Intan Permatasari, Febrika Nurfianti, Nia Nur Yanti Agustin, Maria Yovita R. Pandin (Author) https://creativecommons.org/licenses/by-sa/4.0
Peran Ethical Governance Dalam Mewujudkan Transparansi Dan Akuntabilitas Perusahaan
The implementation of ethical governance is a crucial aspect in forming transparent and accountable corporate governance. Governance based on ethical principles is believed to be able to increase stakeholder trust and support the company's sustainability. This research aims to examine the role of ethical governance in forming transparent and accountable corporate governance. This research uses a descriptive qualitative approach with data collection techniques through literature review from various relevant sources, including the principles of Good Corporate Governance and business ethics. The results of the study show that ethical governance, which is based on the values of integrity, openness, and honesty, makes a significant contribution to increasing transparency and accountability of companies. Transparency is achieved through the delivery of accurate and timely information, while accountability is strengthened through an internal oversight system and the formation of an organizational culture that upholds ethics. In addition, the effectiveness of implementing ethical governance is influenced by internal factors such as organizational culture and management commitment, as well as external factors such as government regulations and public pressure. This study concludes that the integration of ethical principles into corporate governance is an important foundation in building transparency, accountability, and stakeholder trust, which ultimately supports corporate sustainability.
Copyright (c) 2025 Dina Nazilatul Hidayah, Dwi Sinta Amalia, Nayaka Khansa Ariella, Karina Oktaviani, Dwi Novaria Misidawati, Nanda Tribramantya Purnama (Author) https://creativecommons.org/licenses/by-sa/4.0
Optimalisasi E-Bisnis Untuk Emisi Karbon Rendah Dan Keberlanjutan
This study focuses on optimizing e-business to reduce carbon footprint and promote environmentally friendly products as part of business sustainability efforts. The purpose of the study is to analyze the strategy of integrating green technology and digital-based marketing approaches in e-business to address global environmental challenges. The method used involves literature studies and empirical data analysis related to the use of renewable energy-based data centers, operational migration to cloud computing, and the effectiveness of promoting environmentally friendly products through digital platforms. The results of the study indicate that the application of green technology, such as renewable energy-based data centers and migration to cloud computing, can significantly reduce energy consumption and reduce carbon emissions. In addition, the promotion of environmentally friendly products increases consumer awareness and business competitiveness in the global market. The conclusion of this study confirms that the synergy between green technology and integrated marketing strategies can support the sustainability of e-business operations while contributing to solutions to global environmental challenges. These findings provide practical guidance for business actors to create added value and competitiveness through the adoption of environmentally friendly technology and marketing strategies.
Copyright (c) 2025 Deden Abdul Wahid, Farida Yuliaty (Author) https://creativecommons.org/licenses/by-sa/4.0