Workshop Branding Sebagai Strategi Penguatan UMKM Kuliner Di Kelurahan Wonorejo Rukun Warga 08

ACH. Zulkarnain; Bima Rafi  Alamsyah; M. Hanif  Amrulloh; Chiara Kathleen  Skipper; Evy  Yance

doi:10.63142/bhumiputra.v2i2.262

Penulis

ACH. Zulkarnain Universitas 17 Agustus 1945 Surabaya Penulis
Bima Rafi Alamsyah Universitas 17 Agustus 1945 Surabaya Penulis
M. Hanif Amrulloh Universitas 17 Agustus 1945 Surabaya Penulis
Chiara Kathleen Skipper Universitas 17 Agustus 1945 Surabaya Penulis
Evy Yance Universitas 17 Agustus 1945 Surabaya Penulis

DOI:

https://doi.org/10.63142/bhumiputra.v2i2.262

Kata Kunci:

Branding, MSMES, Workshop, Product Photography, Google Maps

Abstrak

This community service activity aims to improve the competitiveness of culinary MSMEs in RW 08, Wonorejo Subdistrict through a branding workshop. The workshop includes logo creation, promotional banner design, the development of a mini studio for food product photography, and the registration of MSMEs on Google Maps. A participatory approach was used with training and hands-on practice methods. The results showed an 82% increase in participants' branding knowledge and significant improvements in product appearance. This activity is expected to serve as an effective empowerment model for local MSMEs to face the digital era.

Unduhan

Data unduhan tidak tersedia.

Biografi Penulis

ACH. Zulkarnain, Universitas 17 Agustus 1945 Surabaya

Universitas 17 Agustus 1945 Surabaya
Bima Rafi Alamsyah, Universitas 17 Agustus 1945 Surabaya

Universitas 17 Agustus 1945 Surabaya
M. Hanif Amrulloh, Universitas 17 Agustus 1945 Surabaya

Universitas 17 Agustus 1945 Surabaya
Chiara Kathleen Skipper, Universitas 17 Agustus 1945 Surabaya

Universitas 17 Agustus 1945 Surabaya
Evy Yance, Universitas 17 Agustus 1945 Surabaya

Universitas 17 Agustus 1945 Surabaya

Referensi

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Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Harlow: Pearson Education Limited.

Raharjo, H. (2022). Penerapan branding digital pada UMKM kuliner. Jurnal Pemberdayaan Masyarakat, 7(1), 75–88. https://doi.org/10.1234/jpm.v7i1.12345 (catatan: ganti DOI bila tersedia yang benar).

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.

Wibowo, A. (2021). Visual branding untuk UMKM makanan. Jurnal Komunikasi Visual, 9(2), 34–42. Diakses dari https://jkv.id/index.php/jkv/article/view/234.