Peran Kepemimpinan Karismatik Dalam Meningkatkan Kinerja Kerja PT Sapta Sinergi Nawasena

Abstract

This study aims to examine the influence of charismatic leadership style on employee performance at PT Sapta Sinergi Nawasena. Utilizing a qualitative approach, data was collected through in-depth interviews with management and employees. The findings indicate that the charismatic leadership of Ms. W significantly contributes to enhancing employee motivation and productivity. Charismatic leaders can inspire their teams through a clear vision and effective communication, thus creating a positive work environment. These findings are expected to provide insights for the development of managerial strategies and leadership practices in organizations.