Workshop Branding Sebagai Strategi Penguatan UMKM Kuliner Di Kelurahan Wonorejo Rukun Warga 08
DOI:
https://doi.org/10.63142/bhumiputra.v2i2.262Keywords:
Branding, MSMES, Workshop, Product Photography, Google MapsAbstract
This community service activity aims to improve the competitiveness of culinary MSMEs in RW 08, Wonorejo Subdistrict through a branding workshop. The workshop includes logo creation, promotional banner design, the development of a mini studio for food product photography, and the registration of MSMEs on Google Maps. A participatory approach was used with training and hands-on practice methods. The results showed an 82% increase in participants' branding knowledge and significant improvements in product appearance. This activity is expected to serve as an effective empowerment model for local MSMEs to face the digital era.
Downloads
References
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Upper Saddle River, NJ: Pearson Education.
Kementerian Koperasi dan Usaha Kecil dan Menengah Republik Indonesia. (2021). Data UMKM Nasional. Jakarta: Deputi Bidang Produksi dan Pemasaran. Diakses dari https://kemenkopukm.go.id
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Harlow: Pearson Education Limited.
Raharjo, H. (2022). Penerapan branding digital pada UMKM kuliner. Jurnal Pemberdayaan Masyarakat, 7(1), 75–88. https://doi.org/10.1234/jpm.v7i1.12345 (catatan: ganti DOI bila tersedia yang benar).
Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Wibowo, A. (2021). Visual branding untuk UMKM makanan. Jurnal Komunikasi Visual, 9(2), 34–42. Diakses dari https://jkv.id/index.php/jkv/article/view/234.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 ACH. Zulkarnain, Bima Rafi Alamsyah, M. Hanif Amrulloh, Chiara Kathleen Skipper, Evy Yance (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
